The name Everclear is powerful, a cool and transparent name to reckon with. I introduced a clean white-clay theme to align with this clarity, creating a minimal yet impactful aesthetic.
Takeaway 2
I crafted a headline that clearly states both the problem and solution: "Eliminating Liquidity Fragmentation: Effortless Cross-Chain Settlements." But noticed the effort put into your current tagline, and used it instead.
Takeaway 3
I used a cleaner layout for partner logos, ensuring focus remains on Everclear’s strengths.
Takeaway 4
I added social links for easier community building respecting the Hick’s Law – reducing decision fatigue by offering clear paths to action, and i did this early on on the hero page.
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Posted Apr 14, 2025
I collaborated with owners of Everclear to transform their Brand. Click to read the details and key takaways from the design overhaul.