Paid Performance Marketing for Meta

We all know how hard it is to book a trusted wedding planner.

Couples spend months researching. Comparing. Second-guessing a decision that's emotional and expensive at the same time. And the ones with real budgets, the clients actually worth chasing, are even harder to reach. They're not scrolling for ideas. They're quietly vetting vendors they feel they can trust.

This account was struggling with exactly that.

Six months ago, cost per lead was $208.39. Just two leads.

The targeting was too broad. Generic interests, hoping the right couples would somehow find us. And the creative had no hook. Plain luxury wedding visuals, copy that could've come from any decor brand out there.

Nothing about it felt like it was speaking to a real couple planning a real wedding.

We rebuilt the audience around intent, not interest. Recently engaged. Newlywed. People Meta already knew were in that exact stage of planning.

Then we rebuilt the creative to actually hook people in. Real Melbourne venues. Real styled weddings. Copy that sounds like a planner talking to a couple, not a brand reading off a script.

Cost per lead: $208.39 → $46.74 Leads: 2 → 81

Same brand. Same high-budget couples. A completely different account.

Getting one cheap lead is easy. Getting eighty-one of them, consistently, from couples with real budgets, that's the hard part.

That's not luck.

That's an account that finally learned how to talk to the right people.