Designing the face of a startup software development firm.
Kaleab Eshetu
Brand Designer
Web Designer
Content Writer
Adobe Illustrator
Figma
React
The founders wanted to have a distinct traditional Ethiopian aesthetic for their visual identity. These were the values they wanted their company culture and visual identity to reflect.
The Battle of Adwa (Amharic: የዐድዋ ጦርነት; Tigrinya: ውግእ ዓድዋ; Italian: battaglia di Adua, also spelled Adowa) was the climactic battle of the First Italo-Ethiopian War. Ethiopia managed to defeat the invading Italian force led by Oreste Baratieri on Sunday, March 1, 1896, near the town of Adwa. The decisive victory thwarted the campaign of the Kingdom of Italy to expand its colonial empire in the Horn of Africa.
Hence, the name "Adwa Dynamics".
The Deliverables
Visual Identity assets
Logo -> with all its different versions
Colour Palette
Typography -> in two languages, Amharic and English
One page brand guideline
Website - Adwadynamics.com
Visual Identity
Mockups
Website Design
