Mitooshi: Web Design & Visual Direction

Homepage design explorations, 3D visuals, and ASCII art direction for a Web3 private operator network — built to signal credibility and convert high-value applications from day one.

Mitooshi is a private operator network built for the prediction market and Web3 ecosystem, connecting funds, portfolio companies, and operators under one infrastructure layer. The design challenge was to establish instant credibility with a technically sophisticated, high-net-worth audience — while making a complex network model feel legible and compelling on first scroll.

Web3 brands often default to either generic crypto aesthetics or overly abstract visuals that obscure what the product actually does. Mitooshi needed a homepage that communicated institutional weight and exclusivity without sacrificing clarity — a difficult balance in a space defined by noise.

The visual direction centered on tension between technical precision and organic motion. ASCII art was introduced as a hero treatment — referencing raw code culture while maintaining a premium feel. The 3D work extended this into spatial depth, grounding the brand in something tactile and proprietary rather than templated.

I worked homepage design explorations that defined the visual tone and layout hierarchy. I produced the 3D renders used across the site, and developed the ASCII art direction that became a signature element of the hero section. The shipped homepage reflects iterations built on this foundation.