Getmyboat: Brand Development & Illustration

Getmyboat set out to reshape how the company is perceived—not just as a platform but as the leading brand in the boat-rental industry, with a look and voice that resonate better with diverse audiences. During my time at Getmyboat, I:

Bridged product and marketing through one cohesive design and brand-visual language.

Oversaw design implementation across every channel—web, iOS, Android, paid ads, social and email.

Managed the rebrand closely with Brands of This Century (strategy) and Paseo Studio (identity).

Illustrated the brand, building a bespoke graphics suite that extends Paseo’s core identity.

The result: a clear, friendly Getmyboat that stands out as the go-to name in the boat-rental space.