Finner® Brand Identity by Nando Fiero

I am thrilled to have crafted the brand identity for Finner, a premier brand in surf and water sports articles. Finner is dedicated to delivering the highest performance by utilizing the most premium and lightweight materials, aiming to elevate the surfing experience for both professional athletes and passionate enthusiasts.

I meticulously designed Finner’s brand identity to reflect their commitment to quality, innovation, and excellence. Central to this identity is the Finner logotype, which features fully customized letters created from a precision grid. This ensures a unique and cohesive visual representation that stands out in the competitive market.

A distinctive aspect of the Finner logotype is the innovative union of two reversed N's. This design element abstractly forms a surfboard breaking through a wave, encapsulating the dynamic and adventurous spirit of the Finner brand. This subtle yet powerful detail highlights Finner’s dedication to pushing the boundaries of what’s possible in the water.

I understand the importance of a strong brand identity. For Finner, I crafted a visual language that not only reflects their high standards and premium quality but also resonates deeply with the surfing community. My design ensures that Finner’s brand identity is both memorable and impactful, capturing the essence of their mission and vision.

I am proud to partner with Finner in redefining the standards of surf and water sports equipment. With a brand identity that speaks to their innovative approach and passion for excellence, Finner is set to make waves in the industry. Experience the Finner difference, where top-tier design meets unparalleled performance, brought to life by Nando Fiero.