Wyatt’s Edit is a fashion eCommerce brand built around curated clothing, footwear, bags and accessories.

The goal was to create a website that feels like a fashion brand first and an online store second. We wanted the products to take centre stage while keeping the shopping experience simple and easy to explore.

We designed and built the website in Wix Studio from scratch, creating a custom experience around the brand rather than relying on a standard template.

Fashion is visual, so the website needed to give the products enough space to speak for themselves.

We created a clean layout with strong imagery, clear typography and carefully structured sections that guide visitors through the collection.

The homepage introduces the brand, highlights collections, showcases selected products and gives visitors different ways to explore the store.

The navigation was structured around the way customers naturally browse fashion, with categories covering dresses, tops, co-ords, trousers, knitwear, bags, shoes and accessories.

The website was fully designed and developed in Wix Studio.

We used the flexibility of Wix Studio to create a custom layout and tailor the website around the brand rather than working within the limitations of a pre-built design.

Every major section was designed with the overall brand experience in mind, from the homepage and collection sections to the product experience and responsive layouts.

We also made sure the website works smoothly across desktop, tablet and mobile so customers can browse and shop comfortably from any device.

We wanted shopping to feel natural from the first visit.

Customers can explore different categories, discover new arrivals, browse collections and view products as they move through the store.

The website also brings together seasonal collections, selected products, customer reviews and the brand story, giving visitors more context around the brand while they shop.

A big part of the project was making sure the website actually felt like Wyatt’s Edit.

The brand is centred around curated and effortless fashion, so we kept the interface clean and gave the photography and products room to do most of the talking.

Rather than filling the page with unnecessary elements, we focused on creating a visual flow that takes visitors naturally from discovering the brand to exploring the collection and shopping.

Custom Wix Studio website

Custom fashion eCommerce experience

UI/UX design

Homepage design and development

Product and collection sections

Category navigation

New arrivals

Seasonal collections

Product showcase sections

Customer reviews

Brand story section

Newsletter signup

Responsive layouts

Mobile-friendly shopping experience

Custom website styling

The final website gives Wyatt’s Edit a digital storefront that feels connected to the brand.

Instead of looking like a standard online catalogue, the website was designed to feel like an extension of the fashion brand itself.

The result is a custom Wix Studio eCommerce website where the products, photography, collections and brand story come together in one clean shopping experience.

Wix Studio

UI/UX Design Wix Studio Development eCommerce Development Custom Website Design Responsive Development Fashion eCommerce Product Experience Mobile Experience Brand Presentation

Live Website: https://www.wyattedit.com/