Revamping Rise's Marketing Website with Framer

Rise’s marketing website had evolved over time, creating growing complexity around content management, scalability, and site maintenance. While the existing Webflow implementation served the business well, supporting ongoing brand evolution, SEO performance, and rapid marketing initiatives increasingly required developer involvement. The team needed a platform that could support future growth without sacrificing performance, search visibility, or flexibility.

The website was completely redesigned and rebuilt in Framer with a focus on scalability, performance, and long-term maintainability. The project included a visual refresh to better align with Rise’s evolving brand, a component-driven architecture for consistency, and a migration strategy designed to preserve existing SEO equity. Flexible content structures and reusable page templates empowered the marketing and creative teams to independently create, update, and launch content without relying on engineering resources.

The new platform delivered a faster, more scalable foundation for growth while maintaining critical SEO performance during the migration. Marketing gained full ownership of website updates, significantly reducing dependency on developers and accelerating content publishing workflows. The refreshed experience strengthened brand consistency across the site and established a flexible system capable of supporting future campaigns, product launches, and business expansion.

Product Strategy

UX/UI Design

Design Systems

Framer Development

Brand Refresh

SEO Optimization