Ad Creative for a Fertility-Focused Medical Device Brand

I worked with an innovative healthtech company in the fertility space to develop high-converting, visually compelling ad creatives for their flagship medical device. Their mission: to provide affordable, accessible assisted reproductive solutions with dignity and simplicity.

Conceptualized ad angles tailored to their target audience: health-conscious couples exploring fertility solutions

Used AI tools (Midjourney) to generate high-quality, on-brand visual creatives

Delivered multiple variations optimized for social media campaigns and product education

Balanced emotional resonance with medical accuracy

Highlighted comfort, privacy, and ease-of-use in visual storytelling

Reinforced brand’s values: affordability, innovation, and empowerment

The ad visuals contributed to a refreshed paid media strategy and supported the brand’s educational awareness efforts across social platforms.