Ad Creative for a Fertility-Focused Medical Device Brand
Avaneesh Singh
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Posted Apr 16, 2025
I worked with a healthtech company in the fertility space to develop high-converting, visually compelling ad creatives for their flagship medical device.
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Project Title:
Ad Creative Generation for a Fertility-Focused Medical Device Brand
Overview:
I worked with an innovative healthtech company in the fertility space to develop high-converting, visually compelling ad creatives for their flagship medical device. Their mission: to provide affordable, accessible assisted reproductive solutions with dignity and simplicity.
My Role:
Conceptualized ad angles tailored to their target audience: health-conscious couples exploring fertility solutions
Used AI tools (Midjourney) to generate high-quality, on-brand visual creatives
Delivered multiple variations optimized for social media campaigns and product education
Creative Focus:
Balanced emotional resonance with medical accuracy
Highlighted comfort, privacy, and ease-of-use in visual storytelling
Reinforced brand’s values: affordability, innovation, and empowerment
Outcome:
The ad visuals contributed to a refreshed paid media strategy and supported the brand’s educational awareness efforts across social platforms.
Note: Brand name and visuals withheld for confidentiality.
Representative Images for showcase purpose
