Launch Video for a Mental Health Coaching Program

A demo video for a wellness coach who wants to launch her Mental Health Support Coaching Program, designed to help individuals overcome stress, anxiety, and burnout through personalized coaching.

She wanted a highly realistic and emotionally engaging video that would:

Feel authentic and trustworthy

Speak directly to viewers struggling with mental health challenges

Introduce her new coaching program with warmth and confidence

Create a lifelike, camera-ready spokesperson video using AI (HeyGen).

Write a script that balances empathy, authority, and action.

Keep it concise while covering the key benefits of the program.

Design two versions — one for the main landing page, one for social media.

Scripting: I wrote a conversational, heartfelt script designed to mimic a 1:1 connection — focusing on reassurance and transformation rather than hard selling.

Voice & Tone: Warm, calm, and empowering — built to establish immediate emotional trust.

AI Direction: In HeyGen, I provided detailed delivery prompts (tone, pacing, gestures, background style) to achieve a natural coach-like presence.

Visual Cues: Selected a professional but relatable avatar setup with soft lighting, neutral colors, and direct eye contact.

1 Full Launch Video for the landing page

HeyGen (AI video creation)

ChatGPT (GPT-5) (script development + direction)

A believable, emotionally grounded video that combines human empathy with AI precision, helping a mental health coach connect deeply with her ideal audience, without needing a studio or film crew.

Tags: Video Creation · AI Video · HeyGen · Coaching Industry · Mental Health · Creative Direction