Launch Video for a Mental Health Coaching Program
Avaneesh Singh
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Posted Oct 26, 2025
AI-created, lifelike coach video launching a mental health program with empathy-driven script and natural delivery using HeyGen.
🧠 Project Overview
A demo video for a wellness coach who wants to launch her Mental Health Support Coaching Program, designed to help individuals overcome stress, anxiety, and burnout through personalized coaching.
She wanted a highly realistic and emotionally engaging video that would:
Feel authentic and trustworthy
Speak directly to viewers struggling with mental health challenges
Introduce her new coaching program with warmth and confidence
🎯 Objectives
Create a lifelike, camera-ready spokesperson video using AI (HeyGen).
Write a script that balances empathy, authority, and action.
Keep it concise while covering the key benefits of the program.
Design two versions — one for the main landing page, one for social media.
💡 My Approach
Scripting: I wrote a conversational, heartfelt script designed to mimic a 1:1 connection — focusing on reassurance and transformation rather than hard selling.
Voice & Tone: Warm, calm, and empowering — built to establish immediate emotional trust.
AI Direction: In HeyGen, I provided detailed delivery prompts (tone, pacing, gestures, background style) to achieve a natural coach-like presence.
Visual Cues: Selected a professional but relatable avatar setup with soft lighting, neutral colors, and direct eye contact.
⚙️ Deliverable/s
1 Full Launch Video for the landing page
🧩 Tools Used
HeyGen (AI video creation)
ChatGPT (GPT-5) (script development + direction)
✨ Outcome
A believable, emotionally grounded video that combines human empathy with AI precision, helping a mental health coach connect deeply with her ideal audience, without needing a studio or film crew.
Mental Health Support Program Launch
Tags:
Video Creation · AI Video · HeyGen · Coaching Industry · Mental Health · Creative Direction