Unlike other marketplaces and directories that match freelancers with local to-do requests, Oko Genie is fully anonymous and doesn't allow direct interaction between Clients and Service Providers. The Client does not pick the Provider manually: the system makes a list of potential providers, and ranks them basing on nearest location, current availability, rating, and other conditions. Push notification is sent to the Provider with highest rank automatically, and if he accepts the order, it is being assigned to him.