Project Overview

Industry Tech/AI

Year 2023

Location London, UK

Category Product Research

Jobpedia.ai is an AI-powered job hunting platform that helps users discover, compare, and track job opportunities with intelligent matching tools.

Based on the market research / Kano Model, I developed a new brand direction and branding guidelines to better align Jobpedia with the Tech/AI market. The goal was to make the brand feel more intelligent, modern, and AI-driven, while reflecting the product positioning uncovered through the research.

As a first step in the branding process, I gave the Jobpedia logo a subtle facelift to make it feel more polished, scalable, and aligned with the AI-tech positioning. From there, I defined the logo system including lockups, scaling, social icon usage, and application rules to create a stronger foundation for the full brand guidelines.

The Brand Guidelines helped Jobpedia translate its refreshed positioning into a clear and consistent visual system. By defining the logo usage, typography, color palette, visual assets, and core brand principles, the guidelines created a stronger foundation for building a more recognizable, tech-forward, and AI-driven brand across every touchpoint.

I created a set of 3D pictograms to extend Jobpedia’s visual identity and give the brand a stronger AI-tech expression. These elements added depth, consistency, and a more immersive visual language across digital applications.

Applying the new Brand System to the website helped turn Jobpedia’s positioning into a clear digital experience. The landing page created a stronger first impression, made the product feel more credible and AI-focused, and ensured the brand felt consistent from strategy to visual execution.

The brand system was extended into print and outdoor communication, bringing the same AI-inspired visual language into a real-world context. Displayed in London, the campaign helped Jobpedia promote its services with a recognizable look that stayed fully aligned with the website, brand guidelines, and overall identity.