Betsy Beer
Annabel Yau
A pale ale handcrafted for 35,000 feet. The identity reflects the Cathay story in a bottle, ‘the spirit of co-creation: design the flavour, design the story.’ Paying tribute to the crafting of the aircraft Betsy – and the level of attention and care that went into making her.
Scope — Brand identity, concept, packaging design
Client — Cathay Pacific
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Posted Jul 13, 2023
A pale ale handcrafted for 35,000 feet. The identity reflects the Cathay story in a bottle, ‘the spirit of co-creation: design the flavour, design the story.’
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