Cathay Business Class In-flight Menu
Annabel Yau
The dining scene had evolved, but Cathay had stayed unchanged since 1996. It was in time for a revamp, to differentiate Cathay from it’s competitors and to win back customers’ hearts, minds, and wallets. With in-flight menus being a one-time usage, it provided an opportunity to create something more; an editorial-style menu with a robust storytelling platform.
Scope — Art direction, concept, graphic design, editorial layout, print
Client — Cathay Pacific
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Posted Jul 14, 2023
The dining scene had evolved, but Cathay had stayed unchanged since 1996. It was in time for a revamp, to differentiate Cathay from it’s competitors...
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