Branding & Creative Direction

Betsy Beer
Betsy Beer

A pale ale handcrafted for 35,000 feet. The identity reflects the Cathay story in a bottle, ‘the spirit of co-creation: design the flavour, design the story.’

Brand Designer
Graphic Designer
Packaging Designer

Cathay Business Class In-flight Menu
Cathay Business Class In-flight Menu

The dining scene had evolved, but Cathay had stayed unchanged since 1996. It was in time for a revamp, to differentiate Cathay from it’s competitors...

Editorial Designer
Art Director
Print Designer

Cathay In-flight Menus
Cathay In-flight Menus

Inflight menu refresh across First, Business and Premium Economy Class, to highlight the new changes to the F&B offerings.

Editorial Designer
Graphic Designer
Print Designer

Cathay Red Packet Design
Cathay Red Packet Design

Inspired by Cathay Pacific’s cabin crew uniforms, these red packets symbolise the attention to detail and warmth of Cathay’s service.

Art Director
Graphic Designer
Print Designer

Denude Magazine
Denude Magazine

An independent printed publication that analyses fashion, luxury products, and modern culture; with a select emphasis on slow fashion.

Editorial Designer
Brand Designer
Print Designer