Betsy Beer
A pale ale handcrafted for 35,000 feet. The identity reflects the Cathay story in a bottle, ‘the spirit of co-creation: design the flavour, design the story.’
Brand Designer
Graphic Designer
Packaging Designer
Cathay Business Class In-flight Menu
The dining scene had evolved, but Cathay had stayed unchanged since 1996. It was in time for a revamp, to differentiate Cathay from it’s competitors...
Editorial Designer
Art Director
Print Designer
Cathay In-flight Menus
Inflight menu refresh across First, Business and Premium Economy Class, to highlight the new changes to the F&B offerings.
Editorial Designer
Graphic Designer
Print Designer
Cathay Red Packet Design
Inspired by Cathay Pacific’s cabin crew uniforms, these red packets symbolise the attention to detail and warmth of Cathay’s service.
Art Director
Graphic Designer
Print Designer
Denude Magazine
An independent printed publication that analyses fashion, luxury products, and modern culture; with a select emphasis on slow fashion.
Editorial Designer
Brand Designer
Print Designer