Approach
Based on user feedback, a clear hypothesis emerged: Envíos Flex needed to evolve from a static interface into a proactive, context-aware system.
The solution focused on adapting the interface to each stage of the delivery journey. By leveraging geolocation, the app anticipates drivers’ needs and surfaces relevant information and actions exactly when they are required. This reduced unnecessary navigation and decision-making, enabling drivers to act faster.
As a result, key actions became more intuitive, contextual prompts minimized friction on the road, and the overall experience felt clearer, more supportive, and better aligned with real delivery workflows.