Creating Bolzillo: a Branded and Funky E-wallet

Cecilia Weissbein

Illustrator
Visual Designer
UX Designer

This was the problem

In Paraguay and some other Latin American Countries, there is only one virtual/online payment platform called Bancard. They monopolize the physical POS systems too.

The virtual and physical POS system Bancard is the only one in the local market...

...and they experience too many operational and design issues that have a negative impact on end users. Users blame merchants for these problems, not Bancard. Shared-ride apps such as MUV need payment services like Bolzillo to offer their drivers and riders a more seamless experience to manage payments and commissions.

Bolzillo, the solution

Bolzillo is not just an e-wallet. It is a holistic product that can revolution small to medium-sized businesses strategies.

Discovery and Ideation

Main research methods used:

Benchmarking
Desktop research about the payment industry in Paraguay
Interviews

Ideation & Creative tools:

Worst Possible Ideas
'How might we?'
Feature prioritization [complexity value matrix]
Crazy 8s

One product, five sub-products

Bolzillo Admin & Super Admin
Merchant Admin
Cashier App
Customer App

Timeline

Product roadmap
Product roadmap

Web & Mobile Apps

Check out part of the Customer App prototype HERE
Customer App
Customer App
Traffic Light colors to show transaction status
Traffic Light colors to show transaction status
Top up Screens
Top up Screens
Check out part of the Merchant Admin prototype HERE
Merchant Admin Onboarding
Merchant Admin Onboarding
Merchant Admin Dashboard
Merchant Admin Dashboard

Highlights

The product was started by another design team, it had different flows, overall structure and UI components. Choosing what we were keeping and what we were not was more difficult than starting clean.
The design style chosen didn't match the illustrations the previuos team was using, we had to re-make them.
Navigation menu: a business decision. Savings and Parties were lovated in the main navigation because those are the features that make us stand out from the competition. It was mainly a business decision that had to be solved with UX tools and resources.
Branding & logo were redesigned by our team. So this project was half UX/UI and half graphic design work.
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