Brand Identity Design

The Indian Association for the Blind sought a compelling visual identity for their innovative "Thanku Foods" initiative, entirely managed by differently-abled individuals. The challenge was to create an icon that not only encapsulated the essence of inclusivity and empowerment but also communicated the unique aspect of the venture being run by this remarkable group. The visual representation needed to resonate with the public and convey the heartfelt message behind the brand.

In addressing the challenge, I conceived a compelling visual identity for "Thanku Foods." The logo, presented as a circular badge, embodies unity and inclusivity. At its core is a heart shape symbolizing love, housing an artfully integrated silhouette of a differently-abled person in a wheelchair, emphasizing empowerment.

Strategically placed typography completes the narrative. "Made with Love" at the top signifies dedication, while "By the Differently Abled" below proudly declares their integral role. This cohesive design serves as a powerful symbol of empowerment, fostering a positive and inclusive brand image. The round badge encapsulates the heart and soul of "Thanku Foods," portraying it as a venture crafted with passion and expertise by the differently-abled, resonating positively with its audience.

Inspired by compassion and crafted with inclusivity, my design symbolizes love and ability, uniting hearts through the power of creation.