I've been entrusted with overcoming critical challenges as existing brand identity fall short in visually capturing the essence of the profound bond between pets and owners. The mandate is clear: infuse vibrancy and warmth into Petso's visual identity, becoming a trailblazer in celebrating the joy that pets bring to our lives. Through my playful and minimalistic design approach, Petso aims to redefine the pet care experience, creating a brand that mirrors the vibrancy of the connections shared with our beloved furry friends.

In response to the need for a more vibrant and engaging pet care experience, Petso offers a creative and playful solution. The logo, a carefully crafted wordmark with a clever twist, ingeniously shapes the 'P' into an adorable dog head. This playful and minimalistic design not only captures attention but also conveys the brand's commitment to bringing joy and warmth to pet care.

The use of bright orange hues in the logo reflects the dynamic energy and affectionate warmth Petso provides. This deliberate colour choice communicates the brand's dedication to making the pet care experience lively and enjoyable.