Brand Identity Design
shaji kalary
Madhulika - Women's Boutique Branding
Naming and Brand Identity Design
Ms. Madhuri was setting up a designer boutique for women in her neighbourhood. She asked me to suggest a name for her store and design the Brand Identity and Marketing Collaterals.
Suggested the name "Madhulika derived from her own name.
The Brand deals with traditional Indian wear procured from all over India.
The Challenge
In response to the challenge of crafting a distinctive visual identity with a direct connection to women, I embarked on a creative journey that seamlessly blended tradition and innovation. Inspired by the rich heritage of Indian textile design, I envisioned and executed a unique concept—a woman's face meticulously composed using the traditional Indian Mango Motif. This innovative approach not only pays homage to cultural roots but also establishes a symbolic link with femininity, embracing the Mango Motif's intricate beauty. The deliberate selection of a traditional Burgundy color palette further amplifies the connection, echoing the profound values inherent in Indian culture. The resulting visual identity is a harmonious fusion of tradition, creativity, and symbolism, poised to resonate deeply with its audience while standing out as a testament to timeless elegance and cultural relevance.
Brand Identity Concept
Typography & Colours
