Lyres
Joe White
The lyrebird, famous for mimicking the calls and songs it hears, is the perfect emblem for a brand that re-imagines timeless classics in a new form. I created the lyrebird logo and illustrations, bringing a sense of character to every pour.
Lyre’s is a premium range of impossibly crafted non-alcoholic spirits, inspired by the art of classic drinks but made for a modern audience.
Like this project
Posted Jul 22, 2025
Drawn in a custom engraved style, the illustration balances refinement with wit, standing out across packaging and brand materials.
