Lyres
Joe White
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Posted Jul 22, 2025
Drawn in a custom engraved style, the illustration balances refinement with wit, standing out across packaging and brand materials.
The lyrebird, famous for mimicking the calls and songs it hears, is the perfect emblem for a brand that re-imagines timeless classics in a new form. I created the lyrebird logo and illustrations, bringing a sense of character to every pour.
Lyre’s is a premium range of impossibly crafted non-alcoholic spirits, inspired by the art of classic drinks but made for a modern audience.
