Sūpāsawā
Joe White
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Posted Jul 22, 2025
I developed the logo, illustration, badge system, and label design, with the goal of communicating clarity, intensity, and a sense of modern ritual.
Sūpāsawā, a professional-grade sour cocktail mixer designed to replace lemon and lime juice in high-end bartending.
I wanted the identity to feel bold and iconic, with a symbol that draws from traditional print techniques while staying clean and modern. The label isn’t overly complex, allowing the mark to speak loudly.
