Yosshi
Joe White
I really enjoyed working on this project, I wanted to create a clear, bold symbol that combines traditional print techniques with a modern design approach.
The aim was to craft a logo with a strong sense of depth, centered on a label rich with detailed pattern work and thoughtful composition. Each flavor variant uses custom stamps that tie into the main mark, to balance a new and old mix.
Yosshi is a premium cider brand that uses apples grown at the base of Mount Fuji.
Would love to hear what you think! 🍏
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Posted Jul 22, 2025
I was commissioned to develop a logo and packaging system that reflects the product’s unique origin, blending cultural reference with a refined visual identity.
