Today I found Copypoppycock —
Milena Angelova
Today I found Copypoppycock — a daily copywriting game.
The brief: Write a slogan for transparent trousers.
The rule: It has to start with “So…”
I submitted:
“So… someone finally had the courage to ask why trousers need to keep secrets.”
Then, naturally, I thought of another one five minutes after submitting:
“So… transparency is a policy. Especially from the waist down.”
Apparently, transparent trousers have more brand angles than expected.
Which one would you pick?
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Posted Aug 28, 2026
Today I found Copypoppycock — a daily copywriting game. The brief: Write a slogan for transparent trousers. The rule: It has to start with “So…” I submitted...
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