60kg of coffee. Then it's
Milena Angelova
60kg of coffee. Then it's gone.
A concept email campaign for a small specialty coffee brand launching a limited batch of Ethiopian Worka Natural.
The challenge wasn't finding more things to say about the coffee. It was finding the one thing worth building the email around.
So instead of the usual origin → process → tasting notes → buy now formula, I started with the actual constraint:
"We bought 60kg of this. That's it."
From there, the job was simple: explain just enough, cut the coffee jargon, and let the product do the selling.
Concept project/spec work.
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Posted Aug 26, 2026
60kg of coffee. Then it's gone. A concept email campaign for a small specialty coffee brand launching a limited batch of Ethiopian Worka Natural. The challen...
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