Ghost Autonomy | Corporate website
Simon Buisson
Project
Ghost Autonomy's website had 2 primary goals:
Showcase the company's technology and abilities
Drive potential customer interest and sign-ups
Execution
Website was built using
react (`gabsty`) for an optimal performance and web vitals score. Website content was pulled from the CMS contentful which I also set-up and configured.Dynamic features such as user sign-up were hooked into Ghost Autonomy's CMS via API calls.
Marketing engagement was measured accurately via user interaction tracking implemented with different vendors and all set-up using Google Tag Manager. The user of Netlify's A/B testing feature also gave the marketing team the ability to try out different messages.
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Posted Sep 14, 2024
Ghost Autonomy's website used for branding and online marketing purposes. Tailored to increase user conversions (sign-ups) and featuring an A/B testing.
