Ghost Autonomy's website had 2 primary goals:

Showcase the company's technology and abilities

Drive potential customer interest and sign-ups

Website was built using react (`gabsty`) for an optimal performance and web vitals score. Website content was pulled from the CMS contentful which I also set-up and configured.

Dynamic features such as user sign-up were hooked into Ghost Autonomy's CMS via API calls.

Marketing engagement was measured accurately via user interaction tracking implemented with different vendors and all set-up using Google Tag Manager. The user of Netlify's A/B testing feature also gave the marketing team the ability to try out different messages.