Canvas craft beer :: Label & Visual Identity

Canvas Craft Beer is a unique brewery that combines the artistry of brewing with the creativity of visual art. Each beer they craft is inspired by a specific piece of artwork, capturing its essence in both flavor and design. The goal is to create a sensory experience that appeals to both beer enthusiasts and art lovers alike.

Primary Objectives:

1) Develop a distinctive brand identity that reflects the fusion of art and craft beer.

2) Design eye-catching and artistic beer labels that highlight the inspiration behind each brew.

Target Audience:

1) Young adults aged 21-35 who enjoy discovering new and innovative products.

2) Consumers who value high-quality, artisanal products.