Client: Red Moon Coffee Shop, located in Chicago, aiming to stand out with a masculine and casual vibe amidst the pastel and beige-dominated coffee shop scene in the neighborhood.

Objective: Develop a bold and distinctive branding design that sets Red Moon apart from its competitors, emphasizing masculinity, casualness, and a unique atmosphere.

Red and Black Color Scheme: The use of bold red and black colors creates a strong and masculine visual identity, setting Red Moon apart from the softer tones commonly found in other coffee shops.

Casual Vibe: The design incorporates elements that evoke a relaxed and laid-back atmosphere, appealing to customers seeking a comfortable and informal coffee experience.

Distinctive Branding Elements: Unique branding elements, such as a bold logo contribute to Red Moon's memorable and recognizable identity.