THE RED MOON COFFEE SHOP :: Branding and logo
Chad Nambiar
Client: Red Moon Coffee Shop, located in Chicago, aiming to stand out with a masculine and casual vibe amidst the pastel and beige-dominated coffee shop scene in the neighborhood.
Objective: Develop a bold and distinctive branding design that sets Red Moon apart from its competitors, emphasizing masculinity, casualness, and a unique atmosphere.
Design Approach:
Red and Black Color Scheme: The use of bold red and black colors creates a strong and masculine visual identity, setting Red Moon apart from the softer tones commonly found in other coffee shops.
Casual Vibe: The design incorporates elements that evoke a relaxed and laid-back atmosphere, appealing to customers seeking a comfortable and informal coffee experience.
Distinctive Branding Elements: Unique branding elements, such as a bold logo contribute to Red Moon's memorable and recognizable identity.
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Posted Mar 1, 2024
Branding , Brand Identity, logo design
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