LevelUP :: Logo and Label Design

Client: LevelUp Nutrition, a small personal gym aiming to offer high-quality protein bars as part of their in-house nutrition products.

Objective: Create a vibrant and eye-catching label and a logo design for LevelUp Nutrition's gluten-free protein bars, showcasing two distinct flavors – Zesty Orange and Lemon Delight. The design should reflect the brand's commitment to health and fitness while appealing to gym-goers looking for convenient and nutritious snack options.

Color Palette: Utilize vibrant orange and yellow colors to represent the flavors of Zesty Orange and Lemon Delight respectively, evoking freshness and energy.

Iconography: Incorporate vector icons of lemon and orange slices on the label to visually communicate the flavor profile of each bar, taking up a significant portion of the label's real estate.

Typography: Use large and contrasting typography to highlight key information such as flavor names, nutritional benefits, and branding. Employ different styles of the same font for each piece of information to create visual interest and break away from monotony.