SITARAY JEWELERY :: Brand Identity + Landing Page

Client: Sitaray Jewelry, a small niche jewelry chain store aiming to create a feminine-focused, classy, and consumer-friendly experience for its customers.

Objective: Develop a comprehensive visual identity and customer experience strategy for Sitaray Jewelry that embodies femininity, class, and affordability, while making customers feel valued and special without intimidating them with high prices.