Vitality Wellness is a fast-growing business offering boutique fitness classes, personalized nutrition plans, and wellness coaching. With a thriving local community, they were ready to take their brand online and expand their reach.

Create an engaging ecommerce experience that reflects Vitality's vibrant, health-conscious brand

Provide an intuitive platform for selling class packages, nutrition plans, and merchandise

Integrate scheduling and membership features for a seamless customer journey

As an experienced Shopify designer, I worked closely with Vitality's team to understand their unique business needs and vision. We started by choosing a sleek, modern theme that complemented their branding.

Using Shopify's powerful tools, I customized the theme extensively with compelling lifestyle imagery, videos, and content sections that immersed visitors in the Vitality experience. The navigation was optimized for easy browsing of offerings like yoga, spin, and meditation classes.

I integrated Shopify's native appointment booking app to allow customers to conveniently view the schedule and purchase class packages or memberships online. Custom product pages were created for nutrition plans, allowing trainers to upload personalized PDFs after purchase.

The online store was built for conversions, with strategic calls-to-action, sales popups, and abandoned cart recovery sequences. I also ensured mobile optimization for Vitality's on-the-go audience.

The new Vitality Wellness online store successfully extended their vibrant community into the digital space. Within the first three months, they saw a 35% increase in class package sales and doubled their nutrition plan subscribers.

The user-friendly, on-brand experience allowed Vitality to acquire new customers outside their local area while fostering deeper connections with existing clients. The owner now had a robust ecommerce platform to sustainably grow her passion for promoting healthy lifestyles.