Peter Oyeyemi
The Client
An up-and-coming athleisure clothing brand seeking to establish a strong online presence and boost their direct-to-consumer sales.
The Challenge: Build a modern, on-brand Shopify store that effectively showcases their stylish yet functional apparel line while providing a best-in-class shopping experience.
The Solution
Designed and launched a visually stunning, mobile-optimized Shopify store aligning with the brand's minimalist and trendy aesthetic
Implemented a seamless navigation structure with intuitive Product Type collections (Women's, Men's, Outerwear, Accessories)
Integrated a powerful filter system allowing customers to refine products by size, color, fabric, and other attributes from the 500+ SKUs
Created immersive product pages with high-resolution lifestyle imagery, 360° model videos, and detailed size guides
Developed a custom Lookbook page utilizing Shopify's API to inspire complete outfit purchases
The Results
Successfully launched the new Shopify store within a 5-week timeline
Achieved 25% higher conversion rates compared to the previous ecommerce platform
Generated over $15,000 in revenue in the first 3 months, a 120% increase year-over-year
Maintained an average order value of $97, a 35% uplift thanks to the streamlined shopping experience
Onboarded 9,000+ new customer email subscribers through a strategic pop-up campaign
Continued providing bi-weekly content updates, seasonal collection launches, and ongoing optimization
By combining cutting-edge design with strategic merchandising and conversion-focused development, I elevated this athleisure brand's ecommerce presence, driving exponential revenue growth and customer acquisition.
Let me apply these proven strategies to take your online business to new heights.