Athleisure Clothing Brand Ecommerce Store

An up-and-coming athleisure clothing brand seeking to establish a strong online presence and boost their direct-to-consumer sales.

The Challenge: Build a modern, on-brand Shopify store that effectively showcases their stylish yet functional apparel line while providing a best-in-class shopping experience.

Designed and launched a visually stunning, mobile-optimized Shopify store aligning with the brand's minimalist and trendy aesthetic

Implemented a seamless navigation structure with intuitive Product Type collections (Women's, Men's, Outerwear, Accessories)

Integrated a powerful filter system allowing customers to refine products by size, color, fabric, and other attributes from the 500+ SKUs

Created immersive product pages with high-resolution lifestyle imagery, 360° model videos, and detailed size guides

Developed a custom Lookbook page utilizing Shopify's API to inspire complete outfit purchases

Successfully launched the new Shopify store within a 5-week timeline

Achieved 25% higher conversion rates compared to the previous ecommerce platform

Generated over $15,000 in revenue in the first 3 months, a 120% increase year-over-year

Maintained an average order value of $97, a 35% uplift thanks to the streamlined shopping experience

Onboarded 9,000+ new customer email subscribers through a strategic pop-up campaign

Continued providing bi-weekly content updates, seasonal collection launches, and ongoing optimization

By combining cutting-edge design with strategic merchandising and conversion-focused development, I elevated this athleisure brand's ecommerce presence, driving exponential revenue growth and customer acquisition.