🌊 CASE STUDY - Brand

🌊 CASE STUDY - Brand Refresh for LUME Skincare | 2024

I reimagined a DTC skincare brand from warm orange tones to a calm, cooler palette that conveys trust + natural wellness.

CHALLENGE:

Legacy branding felt outdated & overly warm

Low differentiation in crowded skincare market

Need for premium, trustworthy identity

SOLUTION: ✅ New cool blue + sage green palette inspired by water & nature ✅ Minimalist packaging focusing on sustainability ✅ Clean product photography highlighting natural ingredients

RESULTS: 📈 +42% E-commerce Conversion 📈 +35% Brand Recall 📉 -28% Customer Acquisition Cost

New Visual Identity: #4A90A4 Cool Blue | #9ABF94 Sage Green Typography: Clean modern sans-serif Tone: Calm, natural, trustworthy

I help DTC brands increase sales with strategic rebrands. 24h concepts available!

Portfolio: contra.com/w/nagdak

#BrandRefresh #CaseStudy #EcommerceDesign #SkincareBranding #BrandIdentity #PackagingDesign #GraphicDesign #DTCBrand #LUMESkincare #【entity-Photoshop¦canonical_name=Photoshop】 #【entity-Figma¦canonical_name=Figma】 #BrandDesigner