🍃 CASE STUDY - 【entity-KISU¦canonical_name=KISU】

🍃 CASE STUDY - 【entity-KISU¦canonical_name=KISU】 Skincare Brand Refresh | Clean, Calm, Conscious

【entity-KISU¦canonical_name=KISU】 is an online skincare retailer focused on gentle, hydration-focused products for sensitive skin. The brand needed a refreshed identity to strengthen trust + improve digital presence.

MY APPROACH: Developed a calm, minimalist identity using cool blue + sage green palette to evoke serenity, trust, and natural wellness. Focused on clean packaging, natural textures, approachable messaging.

THE CHALLENGE:

Outdated visual identity lacked cohesiveness

Low brand recognition in competitive DTC market

Product line needed clearer communication

VISUAL IDENTITY: Cool Blue #6B9ACA - Trust, Calm Sage Green - Natural, Balanced Neutral Sand - Warm, Clean

RESULTS: 🚀 68% Increase in Conversion Rate 🚀 42% Lift in Brand Recall 🚀 3.2K Preorders in First Month + 4.9★ Avg Rating

Typography: Clean modern sans-serif Photography: Natural, soft, botanical style

I create skincare brands that feel premium yet accessible. Want similar for your brand? DM!

Portfolio: contra.com/w/nagdak

#KISU #SkincareBranding #BrandRefresh #CaseStudy #MinimalistDesign #EcommerceBranding #PackagingDesign #GraphicDesign #CleanBeauty #BrandIdentity #DTC