We adopted a strategy-first approach, delving deeply into Sandra’s vision to craft a brand that transcended a simple logo. Coconut already had a significant advantage: a strong base of loyal clients. Our goal was to create a brand identity that reflected Sandra's personality, fostered empathy with clients, and resonated with the sales team.

The result was a distinctive brand identity that not only stood out from the fierce competition but also became a "purple cow" in the market—a brand impossible to overlook.