Logo - Brand Guidelines & Identity - Coconut

Anthony Sotomayor

Brand Designer

Marketing Strategist

Video Streaming

With Coconut, we faced the challenge of standing out in an oversaturated market. Differentiation was crucial for both us and the client, as it became a key factor for the brand's success.

We adopted a strategy-first approach, delving deeply into Sandra’s vision to craft a brand that transcended a simple logo. Coconut already had a significant advantage: a strong base of loyal clients. Our goal was to create a brand identity that reflected Sandra's personality, fostered empathy with clients, and resonated with the sales team.

The result was a distinctive brand identity that not only stood out from the fierce competition but also became a "purple cow" in the market—a brand impossible to overlook.