I spearheaded a creative influencer marketing campaign for a well-established beauty retailer during the "Beauty Week" campaign, with the goal of maximizing brand visibility and engagement.

The campaign included identifying and collaborating with 10 key beauty influencers, designing exclusive PR boxes to generate a strong FOMO effect, and crafting a compelling digital storytelling strategy tailored to social media platforms.

A week before the events, we strategically sent personalized PR boxes to our selected influencers, sparking excitement and anticipation among their audiences. During "Beauty Week," we activated seven stores by inviting influencers to host live events and share in-store experiences, effectively driving awareness and foot traffic from the beauty community.