Influencer Marketing Success with a Leading Sportswear Company
Anthony Sotomayor
I led the 2023 influencer strategy for Adidas Peru's outdoor category (Adidas Terrex). This project involved expanding the number of brand ambassadors from 2 to 6, carefully analyzing new profiles to maximize awareness within the assigned budget. As a result, the category achieved increased engagement and significantly enhanced brand visibility across social media platforms.
Andes Race 2023
We also sponsored Peru's most important trail running event "Andes Race", where we organized an activation for over 880 participants. This event, combined with a carefully executed influencer strategy, generated a significant impact on social media, successfully boosting brand awareness within our targeted niche audiences.
Andes Race 2023
Throughout 2023, we implemented multiple influencer strategies, tailoring each approach to align with ongoing campaigns. This adaptive strategy delivered incredible results, significantly boosting brand awareness and engagement.
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Posted Nov 28, 2024
Anthony managed influencer collaborations for adidas, resulting in increased engagement and higher brand visibility across social media platforms.
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