CathyShen | Cosmetics & Beauty Brand

CathyShen is a cosmetic & beauty brand that sells beauty tools, skincare and other beauty products. The client wants a logo that reflects intimacy, love and passion.

The visual style emphasizes a modern and feminine kind of logo with luxurious touch.

We keep it simple by using an abbreviation of CathyShen, “cs”. On the top of the logo, we added crown-flower like for luxurious and feminine touch. Lotus represent the beauty of a woman. It also gives a confidence whenever they use the products.

Overall, the ligature font gives an elegant, feminine and luxurious. The logo is available in all basic formats for print and digital use.