Sweet & Repeat | Ice Cream Brand🍨

Annissa Kurniasari

The Brief
Sweet & Repeat is a small beachfront restaurant owned by Andre HB from California. The restaurant specializing in boutique funnel cake creations and other small desserts. The client wants a logo that represent summer, beach and a little sprinkle for happiness.
The Solutions
For this project, we give a straight-forward combination logo with memorable ice cream cone shape. It reflects the core of the product which is ice cream. We keep it minimal and simple. It is all in one package as Sweet & Repeat that shows summer, beach, the beauty of the sunset from the color palette, the sound of the waves and of course as request, is to give a little sprinkle to the top of the ice cream to make it more playful and fun.
The Applications
Sweet & Repeat ice cream cone & cup
Sweet & Repeat ice cream cone & cup
Or you can see the full presentation version on behance here.
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