Brand redesign for an early stage start-up

April Ann

Brand Designer
Web Designer
Self-initiated project
Local Purse is a web platform providing visitors cultural live video shopping experiences. More than that, it aims to support local artisans, tour guides and travel operators who have been deeply impacted by the pandemic.
Inspired by the founders’ mission, I reimagined the brand coming out of BETA. Below are following deliverables I worked on - a refined visual identity and a brand new landing page.
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