Tomatoma - Restaurant-Customer Relationships

Manuele Capacci

Graphic Designer
Brand Strategist
Product Designer
Figma
React Native
Visual Studio Code

Tomatoma | Revolutionizing Restaurant-customer Relationships

Tomatoma engaged our team to design a platform that empowers restaurants to reclaim customer relationships from 3rd-party delivery services. We created a comprehensive design system and user-friendly interfaces for restaurant owners and customers.

CHALLENGE

• Assisted restaurants in reclaiming customer relationships and revenue. • Differentiated the brand in a crowded market. • Provided an intuitive and engaging experience across platforms. • Optimized the ordering process for increased efficiency.

PROCESS

• Conducted competitive analysis, user interviews, and surveys. • Created personas and mapped user journeys. • Developed wireframes and interactive prototypes. • Built a comprehensive design system and component library. • Engaged in continuous development and testing.

SOLUTION

• Implemented personalized promotions and loyalty programs. • Designed a warm and inviting visual identity emphasizing direct connections. • Created an easily customizable design system while maintaining consistency. • Reduced steps, introduced smart defaults, and enabled quick reorders.

RESULTS

• 30% increase in repeat orders • 25% increase in average order value • 35% improvement in customer retention • 80% reduction in average order completion time
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