Tomatoma engaged our team to design a platform that empowers restaurants to reclaim customer relationships from 3rd-party delivery services. We created a comprehensive design system and user-friendly interfaces for restaurant owners and customers.
CHALLENGE
• Assisted restaurants in reclaiming customer relationships and revenue.
• Differentiated the brand in a crowded market.
• Provided an intuitive and engaging experience across platforms.
• Optimized the ordering process for increased efficiency.
PROCESS
• Conducted competitive analysis, user interviews, and surveys.
• Created personas and mapped user journeys.
• Developed wireframes and interactive prototypes.
• Built a comprehensive design system and component library.
• Engaged in continuous development and testing.
SOLUTION
• Implemented personalized promotions and loyalty programs.
• Designed a warm and inviting visual identity emphasizing direct connections.
• Created an easily customizable design system while maintaining consistency.
• Reduced steps, introduced smart defaults, and enabled quick reorders.
RESULTS
• 30% increase in repeat orders
• 25% increase in average order value
• 35% improvement in customer retention
• 80% reduction in average order completion time
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Posted Sep 21, 2024
Tomatoma is a suite of app for restaurant owners to streamline delivery, self-ordering, and promotions, with AI-powered menu translation and allergen detection.