48x ROAS with Search & Performance Max

John Martin

Search Engine Marketing
Google Ads

48x ROAS with Search & Performance Max for DT Boxes

DT Boxes is a manufacturer of high-quality custom made & crash-tested dog crates designed to fit perfectly in your car. It’s a family business run by two brothers Mark and John out of Northern Ireland.
During our first conversations, we knew they had a great product and some minor success running their own social media ads. They were looking to scale and bring in significant revenue to fund their ambitious growth plans. We built the paid ads strategy from the ground up with this in mind, and it’s been a real joy seeing the incredible growth that Mark & John have achieved with our help. 
We have produced amazing results. With ROAS skyrocketing to 48x, they have the opportunity to continue increasing investment in their business growth. They were able to invest in new production machinery and have expanded their team. They have done a great job increasing revenue from £149k+ to £389k+ and we are on target to continue this rapid growth.

🔧 How we did it:

Enriched product feed by blocking high traffic low converting products
Implemented optimised Performance Max strategy

🎯 The results:

+163% Conversions
-26% CPA
48x ROAS
The key to reaching such astonishing results, apart from the quality of the product, has been the ability to leverage the power of Performance Max campaigns for greater product awareness.
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