The National Design Academy (NDA), is an online provider of further education, offering a range of accredited diplomas, bachelor’s, and master’s degrees in various design disciplines.

Before partnering with us, they had outsourced their Google Ads management, but their ad performance had stagnated, and growth had halted. Dissatisfied with the results, they sought our expertise.

Through our strategic approach, we successfully doubled their conversions and reduced their CPA by 24%.

Constant search term trimming

Implementation of new assets

Improvement of ad copy

Constant A/B testing

More than 1300 updates made in 3 months

+117% Conversions

-24% CPA

+102% Clicks

We aim to continue the path of increasing conversions and also maintaining this performance for any possible new degrees or diplomas they’ll offer in the future.