-24% CPA and 2x Conversions for Distance Learning Company
John Martin
Doubling Conversions with Reduced CPA for National Design Academy
The National Design Academy (NDA), is an online provider of further education, offering a range of accredited diplomas, bachelor’s, and master’s degrees in various design disciplines.
Before partnering with us, they had outsourced their Google Ads management, but their ad performance had stagnated, and growth had halted. Dissatisfied with the results, they sought our expertise.
Through our strategic approach, we successfully doubled their conversions and reduced their CPA by 24%.
🔧 How we did it:
Constant search term trimming
Implementation of new assets
Improvement of ad copy
Constant A/B testing
More than 1300 updates made in 3 months
🎯 The results:
+117% Conversions
-24% CPA
+102% Clicks
We aim to continue the path of increasing conversions and also maintaining this performance for any possible new degrees or diplomas they’ll offer in the future.
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Posted Oct 30, 2024
Our Google Ads strategy doubled conversions for the National Design Academy and reduced CPA by 24%, reigniting growth after stagnation with prior management.
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