PPC Lead Generation for Giraffe Money 418 Leads Generated in 30 Days
Giraffe Money are a consumer debt advice agency and packager for personal insolvency cases operating in the United Kingdom. Before we started working with Giraffe Money, their PPC performance wasn’t as good as they wanted it to be.
They needed an agency that could adapt to their ultra-competitive industry and gain an edge over their well established, high budget competitors. Since we started working together, the number of conversions has increased by 227% while remaining below the target CPA.
🔧 How we did it:
Google AdWords
Thorough KW Research
Niche Campaign Approach
Restructured Search Campaigns
Device/Location Bids
🎯 The results:
418 Leads Generated in 30 Days
37% Increase in Click Through Rate
-12% Decrease in Cost per Acquisition
227% Increase in Conversion Volume
Giraffe Money saw a significant boost in conversion volume, an improved click-through-rate across the campaign and a reduction in the overall cost per lead. The approach is now being adapted for a major national social and paid search advertising campaign.
