17x ROAS, Turning Clicks Into Revenue in 30 Days
John Martin
From Clicks to Revenue: How Costa Dulce Achieved a 17.59 ROAS with Google Ads
Costa Dulce is a beachfront eco-lodge and yoga retreat in Nicaragua, offering sustainable accommodations, surf lessons, wellness activities, and community engagement in a natural, serene setting.
Costa Dulce has been running ads but for a long time, their only focus was generating clicks to the website. Now with our strategy, they are able to track and monitor any user's interaction on their website as well as measure the performance of each Google Ads campaign. With $3,893 of investment, we have generated $65,198 of revenue in one month.
🔧 How we did it:
Conversion Tracking Setup
GA4 Setup: Cross-domain measurement
Google Ads strategy design
Adjusted strategies and campaigns
A/B Testing: Copy, Landing Pages, Conversion Actions
🎯 The results:
$65,198 revenue in one month
Achieved 17.59 ROAS
Generated 3,621 clicks
Costa Dulce is now able to track and monitor any user's interaction on their website as well as measure the performance of each Google Ads campaign and therefore make the best decisions to maximise ROAS.
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Posted Oct 30, 2024
Costa Dulce eco-lodge in Nicaragua saw $65K revenue in a month with our strategy, tracking user interactions and optimizing Google Ads on a $3.9K investment.
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