Omnichannel Branding Strategy | LinkedIn Sales Navigator

Kate Kao

Digital Marketer
Market Researcher
Content Creator
Adobe Photoshop
Figma
Social Media

Omnichannel Branding Strategy for LinkedIn's sales tool -- Sales Navigator

Led the creation of a global multichannel branding strategy for the LinkedIn Sales Navigator, tasked with conducting audience research, formulating a strategy, and delivering a seven-minute pitch.

Overview

Communication Objective: To educate consumers on how modern sales has changed and moved to more of a virtual selling process versus face to face traditional approach.
Target Audience: Entrepreneurs & Corporate employees, Age group 24 - 50, Socially active, Charismatic, Go-getter, Tech Savvy

Target Markets & Audience Persona:

Target Markets & Top Markets
Target Markets & Top Markets
Audience Persona
Audience Persona
Research and Brand Building Idea:
Conducted in-depth research to understand the target audience, market trends, and LinkedIn Sales Navigator's unique selling points.
Leveraging this research, formulated a brand-building idea centered around positioning LinkedIn Sales Navigator as the "ultimate tool for sales and lead generation".
Created detailed audience personas to tailor the messaging strategy effectively.

Market Wise Budget & Strategy Split:

Communication Strategy:

Communication Strategy
Communication Strategy
Channel Selection and Budget Allocation:
By applying integrated marketing frameworks and concepts learned in my courses, my research guided the selection of various digital channels, including Google Search Ads, LinkedIn Marketing Solutions, and programmatic campaigns, to maximize digital presence.
I split the budget allocation based on priority regions, ensuring a balanced approach that accounted for mature and semi-mature markets.
I created a detailed budget plan to allocate resources effectively for brand building and sales activation campaigns.

Branding Idea

Mock-ups were created to bring the channel and creative strategy to life, showcasing both digital and offline approaches.
Creative Mockups and Execution:
Created all the mockups utilising my Adobe Photoshop, Canva and Figma expertise.
Developed creative mockups and ad copies for different channels, including Google Ads, LinkedIn sponsored content, and social media ads.
Mockups included visually appealing designs and engaging content that highlighted the benefits of LinkedIn Sales Navigator.
For offline channels like OOH (Out of Home), I designed eye-catching billboards featuring actor Simon Pegg to grab attention.
Strategised the use of video ads, leveraging Simon Pegg's presence as the campaign spokesperson.

Video ad storyboards:

Social Media Ads:

Podcast, Audio ads:

Display Ads, Google Ads, Search SEO:

Email Marketing:

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