Open-Innovation Product Development Strategy | Element Whiskey
Kate Kao
Digital Marketer
Market Researcher
Product Marketer
Adobe Photoshop
Figma
Element Whiskey Open-innovation product development Strategy
By leveraging on events and online presence, Element Whiskey puts consumers’ feedback at the core of new whiskey blends' development.
This initiative will allow Element to carve out a larger share of the growing whiskey market, offering curated Whiskey flavors to its customers.
Content:
Strategy Proposal
Main idea:
1. Refocused attention on company values
2. Proposed a strategy with three components
3. Generated a framework for Elements to extract value from feedback
4. Reinvigorated the company's core value of open innovation
5. Catered to the desired demographic playing to Element’s strengths
Kick-off Event #What's_your_ELEMENT
Microsite #Know_your_ELEMENT
Pop-up Event #Whiskey_away
Key Outcomes
