Elevating Indie Casting’s digital presence
Case study: Elevating Indie Casting’s digital presence
Project summary
Client: Indie Casting
Industry: Entertainment & casting
Scope: Website design & development
Objective: To design a new website from scratch that aligns with Indie's rebranding, enhances user engagement and serves as the digital gateway to their app
Client’s pain points
Indie faced two primary challenges:
An outdated website with low traffic limiting user engagement
The need for a modernized brand-aligned website designed from scratch to integrate their new branding and serve as an effective entry point for their app
Lacking in-house design expertise, Indie sought external support to bring fresh creative capabilities to the project while ensuring cost efficiency
Project approach & strategy
Our approach followed a streamlined yet effective methodology:
1. Strategy first
I initiated the project by diving deep into Indie's long-term vision and business goals, ensuring that the website would align with their brand’s mission and growth strategy
2. Website structure & UX design
I developed wireframes and content flow to ensure a seamless user journey The structure focused on a swipe-like experience to mirror Indie's core app functionality
3. Branding & UI design
Typography and color choices were carefully curated to enhance brand identity and engagement while animations and interactions provided a dynamic feel akin to an app
4. No-code development in Webflow
Using no-code tools, I built a responsive and interactive website ready for launch with custom hosting settings and domain setup
Strategic insights & key decisions
The website’s swiping effect was emphasized to replicate the app experience
It was designed to be engaging and minimalist acting as an entry point to encourage app downloads
The approach prioritized cost-effectiveness ensuring that most of the startup’s resources could go into product development rather than website costs
Unique value delivered
What sets Indie apart & how I reflected it
Affordability & efficiency I delivered an effective and high-quality web design on a limited budget allowing the startup to invest more in product development
Authenticity & brand storytelling minimalist yet highly impactful design choices-typography, colors, and motion-created a visually appealing yet functional site
Innovation with no-code tools leveraging Webflow and creative design tools (Figma & Canva), I proved that a highly functional, aesthetic website doesn’t require a massive budget
Results & impact
Measurable improvements
Increased website traffic after the redesign, visitor numbers grew significantly
Longer session durations users engaged with the site longer due to improved design and intuitive navigation
Conversion focused iterations the next phase will focus on optimizing conversion rates through ongoing collaboration
Client feedback
“Jon Scagos, Indie’s founder, was thrilled with the result He was so excited that he wanted to launch the new website immediately and test it in real-time.”
Challenges & how I solved them
Challenges
Limited visuals from the app (as it was still a prototype)
Minimal communication with the team as they were deeply involved in app development
Solutions
I took full ownership and proactively created custom visuals and mockups to replicate the swipe effect
Leveraged branding colors and animations to enhance motion and interactivity
Designed a custom preloader to enhance the user experience
Indie home page
Future vision & next steps
The collaboration is ongoing I am supporting Indie on a retainer basis continuously testing and optimizing the website to drive better conversion rates and ensure scalability
Want to elevate your startup’s digital presence?
Let’s build something impactful together 🚀
Like this project
1
Posted Feb 7, 2025
Indie swipe 'yes/no' app for casting. The startup partnered with us to design their new website and lay the foundation for their upcoming platform
Likes
1
Views
2
Timeline
Dec 1, 2024 - Dec 23, 2024
Clients
Syndikati
Redesigning websites for startups using Canva
Brand guide and website redesign using Canva
Syndikati website
Cultural consulting website