Elevating Indie Casting’s digital presence by Andrey Kichigin

Elevating Indie Casting’s digital presence

Andrey Kichigin

Brand Designer

Web Designer

Web Developer

Canva

Figma

Webflow

View live website

Case study: Elevating Indie Casting’s digital presence

Project summary

Client: Indie Casting Industry: Entertainment & casting Scope: Website design & development Objective: To design a new website from scratch that aligns with Indie's rebranding, enhances user engagement and serves as the digital gateway to their app

Client’s pain points

Indie faced two primary challenges:

An outdated website with low traffic limiting user engagement

The need for a modernized brand-aligned website designed from scratch to integrate their new branding and serve as an effective entry point for their app

Lacking in-house design expertise, Indie sought external support to bring fresh creative capabilities to the project while ensuring cost efficiency

Project approach & strategy

Our approach followed a streamlined yet effective methodology:

1. Strategy first

I initiated the project by diving deep into Indie's long-term vision and business goals, ensuring that the website would align with their brand’s mission and growth strategy

2. Website structure & UX design

I developed wireframes and content flow to ensure a seamless user journey The structure focused on a swipe-like experience to mirror Indie's core app functionality

3. Branding & UI design

Typography and color choices were carefully curated to enhance brand identity and engagement while animations and interactions provided a dynamic feel akin to an app

4. No-code development in Webflow

Using no-code tools, I built a responsive and interactive website ready for launch with custom hosting settings and domain setup

Strategic insights & key decisions

The website’s swiping effect was emphasized to replicate the app experience

It was designed to be engaging and minimalist acting as an entry point to encourage app downloads

The approach prioritized cost-effectiveness ensuring that most of the startup’s resources could go into product development rather than website costs

Unique value delivered

What sets Indie apart & how I reflected it

Affordability & efficiency I delivered an effective and high-quality web design on a limited budget allowing the startup to invest more in product development

Authenticity & brand storytelling minimalist yet highly impactful design choices-typography, colors, and motion-created a visually appealing yet functional site

Innovation with no-code tools leveraging Webflow and creative design tools (Figma & Canva), I proved that a highly functional, aesthetic website doesn’t require a massive budget

Results & impact

Measurable improvements

Increased website traffic after the redesign, visitor numbers grew significantly

Longer session durations users engaged with the site longer due to improved design and intuitive navigation

Conversion focused iterations the next phase will focus on optimizing conversion rates through ongoing collaboration

Client feedback

“Jon Scagos, Indie’s founder, was thrilled with the result He was so excited that he wanted to launch the new website immediately and test it in real-time.”

Challenges & how I solved them

Challenges

Limited visuals from the app (as it was still a prototype)

Minimal communication with the team as they were deeply involved in app development

Solutions

I took full ownership and proactively created custom visuals and mockups to replicate the swipe effect

Leveraged branding colors and animations to enhance motion and interactivity

Designed a custom preloader to enhance the user experience

Indie home page

Future vision & next steps

The collaboration is ongoing I am supporting Indie on a retainer basis continuously testing and optimizing the website to drive better conversion rates and ensure scalability

Want to elevate your startup’s digital presence?

Let’s build something impactful together 🚀

Like this project

Posted Feb 7, 2025

Indie swipe 'yes/no' app for casting. The startup partnered with us to design their new website and lay the foundation for their upcoming platform

Likes

Views