Brand guide and website redesign using Canva

For this project, I developed a mini brand guide and executed a website redesign using Canva, focusing on creating a visually compelling and cohesive digital presence. The goal was to establish a distinct yet connected brand identity that enhances user experience while aligning with the core mission of the brand.

Conducted an audit of the existing brand to identify strengths and areas for improvement.

Defined core brand attributes: positivity, momentum, and energy.

Selected complementary fonts and color palettes to modernize the visual style while maintaining brand consistency.

Developed custom graphics and textures to add depth and uniqueness to the design.

Designed a clean, visually engaging interface optimized for clarity and user experience.

Created flexible design components for adaptability and scalability.

Incorporated bold typography, color accents, and dynamic layouts to reinforce brand identity.

Ensured mobile responsiveness and seamless user navigation for an intuitive experience.

Iterated on the design based on feedback and usability tests.

Aligned branding and design choices with the client’s mission and goals.

Delivered final assets including brand guide, website mockups, and implementation notes.

✅ Defined a distinct yet cohesive brand identity that aligns with the parent brand. ✅ Elevated the website’s visual and functional appeal, enhancing user engagement. ✅ Created a flexible, Canva-based design framework for easy iterations and scalability.