Design and Development of Finde E-commerce Platform
Anne Lee
Finde is an e-commerce platform that integrates the eBay API to deliver real-time item listings and search. My goal was to design a shopping experience that feels curated yet comprehensive.
ROLE
Product Designer, Developer (Full-Stack)
PROBLEM
Users struggle to filter and browse secondhand listings across categories with speed and relevance.
RESEARCH
Conducted competitive analysis to identify weaknesses in existing UI patterns and supplemented this with live user testing. Discovered that users wanted clear sorting and faster filtering to avoid overwhelm.
DESIGN PROCESS
Iterated from low-fidelity sketches to high-fidelity wireframes, culminating in live design testing to validate solutions quickly.
RESULTS
Post launch usability tests showed an increase in use of search and filtering with a higher retention rate.
Messaging that clearly communicates customer value and brand differentiation.
Design System UI Components
Custom Iconography System
Color Palette
Navigation & Filtering System. A clear, intuitive interface that enables fast decision making and a personalized shopping experience through a sophisticated cross-category search and tagging system.
UI/UX Module Design. A cohesive design system where every element brings clarity and consistency across the entire user journey.
Browsing Experience, UI/UX Product Design. A fully responsive design system that preserves functionality and visual clarity across all devices.
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Posted Jan 20, 2026
Designed and developed Finde, an e-commerce platform that integrates the eBay API to deliver real-time curated item listings, search and filtering.
